Persona Tool

Blog Posts:

1. Do we really know our visitors?
2. Profiles, Patterns, and everything in between
3. Distance: going an extra mile to get there
4. .NET Driver (where to get it, which dlls it includes)
5. Mongo query



Example.

As we know Sitecore Experience Platform offers rich digital marketing functionality such as creating profiles, assigning content profile values, and finally matching a visitor to a profile. The end result of this process is personalized content depending on a visitor's profile.


As part of the Customer Engagement Platform, Sitecore’s Digital Marketing System (DMS) presents various tools to enhance content personalization within a website. For this purpose, Sitecore enables the concept of Predictive Personalization. A visitor’s behavior in the website is analyzed and mapped to predefined patterns. Following this mapping, personalization rules can be applied such that targeted content is displayed. 

Prior to configuring the profile and pattern cards, an in-depth study of the targeted customers and their relevant content should be completed to ensure accurate results. But what if the research and analysis that the team has done is still not accurate and how can we possibly know what accureate is in the context of determining profiles of our visitors?

Let me introduce to you an elegant solution originally masterminded by Mike Edwards -