Abbreviations

DAM - Digital Marketing Assets

ERP - Enterprise Resource Planning (primarily to hold financial and logistical information)

PLM - Product Lifecycle Management (technical product specifications)

Product Information Management (PIM) or Product Content Management (PCM)

MRM
Marketing Resource Management (MRM) platforms, also known as campaign
management platforms, are a special guest here. These platforms are generally
used to support and measure the overall marketing cycle—from strategic
planning around budgeting, media planning, creative, review and annotation, to
execution, dropping final materials into the DAM, and measuring impact in the
publication channels.